MENA Product Design
UX Localization for MENA: Beyond Translation
Localization includes terminology, reading direction, formats, workflows, integrations, and support expectations. Identify the parts of the experience that…
OSAMA ALI / FIELD NOTES
MENA Product Design
Explore practical MENA Product Design guides, examples, and implementation advice.
12 articles to explore
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MENA Product Design
12 articles
MENA Product Design
UX for MENA eCommerce: Saudi Arabia, UAE and Egypt Compared
Compare product discovery, delivery, payment, and support within clearly defined customer groups. Country labels alone do not explain behavior; collect…
MENA Product Design
UX Design in the UAE: Designing for a Multicultural Market
Research the intended audience's language, role, and service context instead of assuming one shared experience. Test key flows with representative users and…
MENA Product Design
UX Design in Saudi Arabia: A Guide for Digital Product Teams
Begin with the task and the intended audience, then investigate the local factors that affect completion. Validate language, access, payments, addresses, and…
MENA Product Design
Saudi Arabia vs UAE: How Digital User Behavior Differs
Compare specific audiences performing the same task rather than assigning a fixed behavior to each country. A meaningful study controls for differences in role,…
MENA Product Design
Product Design in MENA: What Global Teams Need to Understand
Treat MENA as a set of markets and audiences rather than a single persona. Investigate which language, workflow, infrastructure, and service expectations…
MENA Product Design
How to Localize a SaaS Product for the Middle East
Localize the task, not only the strings. Review language, direction, data formats, roles, support, and integrations, then test the changes with users in the…
MENA Product Design
Designing Government Digital Services for Arabic Users
Explain the service, required information, submission status, and next steps in language the intended audience understands. Account for documents, assisted…
MENA Product Design
Designing FinTech Products for Arabic Users
Use clear Arabic labels and explanations for amounts, fees, status, and commitments. Test mixed-direction financial values and recovery flows, and verify…
MENA Product Design
Designing Digital Products for Saudi Users
Define the audience and task before making assumptions about Saudi users. Research language use, service expectations, device context, and local dependencies…
MENA Product Design
Designing Bilingual Products for the GCC
Make language switching preserve the user's task, inputs, and location where possible. Treat content, direction, formatting, and terminology as coordinated…
MENA Product Design
Arabic-First vs Arabic-Translated Products
Arabic-first design includes Arabic language and direction needs from the beginning. Translation adapts content from an existing product. Either approach needs…
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