UX Research vs Market Research: What's the Difference?
Market research explores the market, demand, segments, and positioning. UX research explores people's tasks, contexts, needs, and interaction with a product.…
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Market research explores the market, demand, segments, and positioning. UX research explores people's tasks, contexts, needs, and interaction with a product.…
An audit identifies likely problems through a structured review. Usability testing observes what happens when representative people attempt tasks. Use the audit…
User testing is an informal umbrella term that can mean several activities. Usability testing specifically observes people attempting realistic tasks with a…
A user flow maps steps and decisions within a task. A journey map looks across a broader experience, including touchpoints, context, and difficulties over time.…
A prototype tests an idea or interaction before full implementation. An MVP puts a limited but usable offering in front of real users. Choose the smallest…
The titles overlap and vary between organizations. Compare responsibilities rather than labels: research, interaction design, visual design, product strategy,…
An in-house designer builds ongoing product context and supports continuous decisions. A consultant can add focused expertise or temporary capacity. Choose based…
Choose a freelancer when the work benefits from direct specialist involvement and a clear scope. Consider an agency when you need coordinated capacity across…
Figma variables are values managed inside a design tool; design tokens express reusable design decisions across a broader workflow. Define naming, ownership, and…
A component library supplies reusable interface building blocks. A design system also defines their purpose, usage rules, content guidance, accessibility…
CRO focuses on improving a defined conversion outcome. UX examines how well people can understand and use the wider experience. Combine them when a conversion…
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