UX Consultant for MENA
Resolve the UX decisions slowing your product team down.
For teams that already have a product or delivery team and need an independent UX perspective. The engagement centers on evidence, priorities and a practical decision roadmap rather than adding another layer of approvals.
Osama Ali · Senior Product & UX Designer · Cairo / Remote
Where I can help
Start with the problem.
- Competing stakeholder opinions
- Create shared decision criteria around users and business outcomes.
- A backlog of UX issues
- Separate high-impact problems from cosmetic changes.
- Uncertain market fit across MENA
- Identify assumptions that need local research rather than regional generalization.
How we work through it
- Review the product, available evidence and unresolved decisions.
- Facilitate focused working sessions with the people who will act on the recommendations.
- Provide prioritized guidance and optional ongoing design reviews.
Relevant work
See how I approach product decisions.
My background includes UX design at Coca-Cola HBC (Jan 2023–Jun 2026), Speero and VA Computing. Public case studies show selected design work; they do not represent every market or service listed here.
Ways to work with me
- Project
- An agreed product design scope, with milestones and timing defined together.
- UX / Product Audit
- A focused review of the journeys and issues that matter most.
- Fractional / Consulting
- Ongoing design guidance and strategic support for your team.
- Contract
- Join an existing product team for an agreed engagement.
- Full-time
- Open to suitable Senior / Lead product and UX opportunities.
Before we start
How is consulting different from a product design project?
Consulting can guide your existing team through diagnosis and decisions. A product design project includes an agreed set of flows, prototypes or interface deliverables.
What should I share in the first message?
Send a short description of your product, your audience, the main problem and any deadline.
Explore the thinking behind the work
How Much Does a UX Consultant Cost in MENA? →UX Localization for MENA: Beyond Translation →UX for MENA eCommerce: Saudi Arabia, UAE and Egypt Compared →Tell me what your team is working on.
We can decide whether an audit, a design project or an ongoing role is the right starting point.
Discuss your product on WhatsApp ↗