Product & UX Design across MENA
Choose the market, then design for the people in it.
A regional starting point for teams serving Saudi Arabia, the UAE, Egypt, Qatar and Kuwait. I bring Product Design, Arabic / RTL UX and research to AI Products, Enterprise and eCommerce, with remote collaboration from Cairo.
Osama Ali · Senior Product & UX Designer · Cairo / Remote
Where I can help
Start with the problem.
- A regional launch hides different assumptions
- Separate market-specific user needs from shared platform capabilities.
- Localization starts too late
- Plan language, directionality, content and operational differences during discovery.
- The team needs a sensible first step
- Choose an audit, research engagement or product design project based on the uncertainty you face.
How we work through it
- Select the initial market and define which assumptions can be shared across countries.
- Agree research access, languages and the first product journey to improve.
- Build shared foundations while documenting the variations that need local validation.
Explore the market context
Saudi Arabia: Arabic-first journeys, commerce and operational UX →UAE & Dubai: bilingual products and diverse user roles →For Egypt, Qatar and Kuwait, start with the audience and product brief. Country-specific research and assumptions are scoped separately.
Relevant work
See how I approach product decisions.
My background includes UX design at Coca-Cola HBC (Jan 2023–Jun 2026), Speero and VA Computing. Public case studies show selected design work; they do not represent every market or service listed here.
Ways to work with me
- Project
- An agreed product design scope, with milestones and timing defined together.
- UX / Product Audit
- A focused review of the journeys and issues that matter most.
- Fractional / Consulting
- Ongoing design guidance and strategic support for your team.
- Contract
- Join an existing product team for an agreed engagement.
- Full-time
- Open to suitable Senior / Lead product and UX opportunities.
Before we start
Do you have experience with every industry and country listed?
Market coverage describes where I am available to collaborate, not a claim of completed projects in every country or sector. We can review relevant experience and fit before agreeing the scope.
What should I share in the first message?
Send a short description of your product, your audience, the main problem and any deadline.
Explore the thinking behind the work
Product Design in MENA: What Global Teams Need to Understand →UX Localization for MENA: Beyond Translation →UX for MENA eCommerce: Saudi Arabia, UAE and Egypt Compared →Tell me what your team is working on.
We can decide whether an audit, a design project or an ongoing role is the right starting point.
Discuss your product on WhatsApp ↗