Arabic / RTL UX Design
Make Arabic feel native to the product.
For teams designing Arabic-first products or extending an English experience into Arabic. I review language, directionality and real tasks together, so the result goes beyond mirroring a layout.
Osama Ali · Senior Product & UX Designer · Cairo / Remote

Where I can help
Start with the problem.
- Bilingual flows break context
- Language switching should preserve the task, entered data and useful navigation state.
- Mixed-direction content is hard to read
- Names, numbers, identifiers and English terms need deliberate bidirectional handling.
- Translated UI feels constrained
- Arabic typography, labels and validation messages need room to be understandable.
How we work through it
- Audit representative journeys in Arabic and English, including forms and error states.
- Define RTL behavior for navigation, tables, charts and reusable components.
- Prototype and test critical flows with the intended Arabic-speaking audience.
Relevant work
See how I approach product decisions.
My background includes UX design at Coca-Cola HBC (Jan 2023–Jun 2026), Speero and VA Computing. Public case studies show selected design work; they do not represent every market or service listed here.
Ways to work with me
- Project
- An agreed product design scope, with milestones and timing defined together.
- UX / Product Audit
- A focused review of the journeys and issues that matter most.
- Fractional / Consulting
- Ongoing design guidance and strategic support for your team.
- Contract
- Join an existing product team for an agreed engagement.
- Full-time
- Open to suitable Senior / Lead product and UX opportunities.
Before we start
Is this a translation service?
No. The focus is product behavior, interface design and UX content guidance. Specialist translation and final terminology approval can be coordinated with your content team.
What should I share in the first message?
Send a short description of your product, your audience, the main problem and any deadline.
Explore the thinking behind the work
Arabic UX Design: The Complete Guide to Designing for Arabic Users →UX Research With Arabic Users: A Practical Guide →Saudi UX Design: How to Design Digital Products for Saudi Users →Tell me what your team is working on.
We can decide whether an audit, a design project or an ongoing role is the right starting point.
Discuss your product on WhatsApp ↗