Ecommerce UX Design Elements for a Perfect Experience

Ecommerce is quickly becoming the best method of doing business nowadays. That is a once-in-a-lifetime chance for every industry stakeholder. One important result of this success is a big number of customers that require a well-developed e-commerce UX experience. We will present 10 Ecommerce UX Design Elements for a Perfect Experience.

Ecommerce UX Design Elements for a Perfect Experience.

1. Easy navigation on the homepage/landing page.
2. Optimize functionality for UX.
3. The design Includes a Proper Site Search.
4. Personalize the User Interface (UI).
5. Customize Fields for Better Engagement.
6. Simplify The Checkout Procedure.
7. Insert High-Quality Images.
8. Place In-Scale Photos.
9. Video Reviews.
10. Allow List Creation.

Easy navigation on the homepage/landing page

There are a lot of e-commerce UX design ideas that are currently regarded as best practices in e-commerce UX. We won’t go into detail on all of them, but there are a few that are worth mentioning.

According to Hick’s Law, the more options a user has, the longer it will take them to complete an action, with this law in mind, it’s a good idea to make sure your homepage or landing page gives the fewest number of options. Don’t overload your users with information. Pop-ups, forms, and a smorgasbord of links may appear to give visitors more options, but they are slowing them down.

Optimize functionality for UX

Overwhelming visitors with information are a certain way to ensure they never return. Another illustration is a page that takes a long time to load. According to various experts, 47 percent of people expect an average website to load in less than two seconds.

Ecommerce websites that take too long to load are doomed. According to experts, if an e-commerce site earns $100,000 per day, a one-second page delay might cost it $2.5 million in missed sales per year. If you have a business and you needn’t have UX problems we can help you.

The design Includes a Proper Site Search

Proper site search functionality is a must if you want to offer your customers the best e-commerce UX. People that use the search box are more likely to become leads since their goal is clear.

Personalize the User Interface (UI)

If they can’t find the search box or it doesn’t work properly, these potential customers won’t discover the information they’re looking for and will leave your website with a bad taste in their mouth. Making it easier for customers to find what they’re searching for is an important part of establishing a memorable user experience.

The good thing is that you can utilize this to improve your site’s overall e-commerce UX. Personalization has been identified as a significant component of e-commerce store optimization strategies. It helps brands in developing meaningful relationships with customers and gaining insights into what visitors desire.

Customize Fields for Better Engagement

While personalization is an excellent way for evoking loyalty, a more recent trend that’s taking the world of e-commerce by storm is customization. Customization helps customers to make their own choices about what they want to see, as well as establish preferences for how you have organized and displayed the information on your e-commerce website.

Reddit and the BBC are two excellent examples of customization. When you visit these websites, you will see that customization improves the UX by giving customers control over their interactions with the site.

Simplify The Checkout Procedure

A simple checkout procedure is one of the top e-commerce UX strategies. The more steps that prevent your customers from completing their purchase, the higher the cart abandonment rate. Streamlining checkout speeds up the process and offers customers less time to second-guess their purchases. However, a few steps do not mean that all information should have appeared on a single screen.

The first thing you should do is remove all distractions from the checkout page. You need not distract customers with offers or discounts during this stage of the sales funnel. It’s also a good idea, if possible, to allow customers to log in when using an existing account, like Facebook, to use further speed the process.

Insert High-Quality Images

Making sure your e-commerce website has high-quality images of your products is the greatest approach to helping your buyers comprehend exactly what you’re selling. Include numerous high-resolution photographs from various perspectives to highlight important details in the articles.

Place In-Scale Photos

High-resolution photographs are important for your site, but you should also try to represent the true scale of the products to drive users towards making a decision.

Video Reviews

YouTube has proven that simple reviews and instructional videos will increase sales. According to an Animoto survey, 73 percent of respondents were more likely to buy something after seeing a video that detailed the product or service.

Using social media and other promotional tools to encourage your consumers to evaluate your products is a fantastic approach to encourage them to do so.

Allow List Creation

Some of the most successful online retailers have grown by allowing their customers to make lists. After all, not everyone will be completely confident in their purchases from the start. Giving your potential customers the option to save a product to a list and review it later increases the likelihood of a conversion. Amazon, Kohl’s, and Macy’s adopt this strategy to provide a better user experience to their visitors.

We can help you to have excellent UX if you took your decision to contact us.

References:

• Nielsen Norman Group.
• Research Gate.

related posts:

• UX Design for E-Commerce: Principles and Strategies.
• What are the parts of a strong e-commerce UX?